Game sites and social network locations are places malware lurks. They hang around these sites and try to trick you into clicking on their links. They also lurk in places like YouTube and Google Earth pretending to be an innocent ad-on or tool bar. “Social Engineering” is the broad term for the way they get you to click on their invitation. The appeal to you by exploiting you own personal likes, dislikes, fears, greed, sympathy paranoia, lust or pet perversions. In other words they exploit what makes you a unique human being in order to line their filthy pockets.