Microsoft keeps pestering users with pop-up requests to make “reservations” for an “upgrade” to Win 10. Is there some advantage to doing this? The answer is absolutely not. The free upgrade is good through July of next year and no doubt will be extended indefinitely for all Win 7 and 8 users. If you have a Win 7 PC you may never wish to “upgrade?” to Windows 10 and certainly not for at least a year. Even Widows 8/8.1 users are well advised to wait a few months until Microsoft works the bugs out. The Win 10 “upgrade?” is a one-way-street. Once you do it there is no going back.
Microsoft’s Windows 10 “reservation” is a “social engineering.” strategy. The idea is to get you to think there is some great advantage in making a “reservation.” It conveys the impression that there will be high demand for Win 10 and that it will be in short supply. This feeds the natural human aversion to being left out. If they can get you to make a “reservation”, you are sure to show up on day one to grab your share. The whole idea is to create a feeding frenzy so they can boast that Win 10 is a smashing success. It’s a trick they picked up from Apple. When Apple releases a new product, they take “reservations.” Apple then creates an artificial shortage to give the impression that demand for their new product has exceeded their wildest dreams. It’s that “jump on the bandwagon” mentality that Microsoft is trying to create. While these strategies may seem a tad manipulative or even sinister they’ve been widely used in commerce ever since Eve marketed the very first Apple to a skeptical user, Adam.
So why is Microsoft trying so hard to promote a product that it is giving away? You can’t make money giving stuff away. Is the free Win 10 upgrade Microsoft’s way of apologizing for Win 8? It’s true that Win 10 is basically Win 8 with a Win 7 style desktop. Win 10 could and probably should have been released as a free upgrade to Win 8 (like Win 8.1). The obvious reason that Win 10 is not being released as Win 8.2 is that Microsoft is trying to distance itself from the Win 8 disaster by renaming it Win 10. That in a nutshell is why Microsoft really can’t charge for the Win 10 upgrade.
Microsoft’s marketing strategies are aimed at only half the Worlds PC users, the “dumb half.” That would be the small business and home users who buy PCs in retail stores. The “smart half” are corporations that buy their PCs direct and employ IT (information Technology) professionals who are far to savvy to pay attention to Microsoft’s marketing drivel. Microsoft controls the distribution of OS so “dumb half” buyers find only PCs with Microsoft’s newest OS in stores (Win 8.1 today). Corporations can order PCs with any OS they choose.
Corporations jumped on Win XP in the early 2000s, ignored Vista (2007-2009) and began upgrading to Win 7 in late 2009. They ignored Win 8 (2012-present) and will ignore 2010 and continue to buy Win 7 PCs. If you want to join the “smart half” you can buy new Win 7 notebooks and desktops here at The Computer Factory.
Microsoft has “bet the farm” on Win 10. Changing technology has clouded their future and they need to change their business plan. Next week we’ll explore how Microsoft is trying to become an Apple clone.