The PC industry is spending billions to put a positive spin on Win10 (Windows 10) hoping to outshout those who are revealing the dark side of Microsoft’s latest. Acceptance of Win10 is key to Microsoft’s future and critical for the entire computer industry. Win10 hopes to reverse the retail sales slump that started when Microsoft released Windows 8 in August 2012.
As we expected, many early adopters of the Win10 (Windows 10) upgrade are running into problems. We received five PCs with Win10 upgrade blow-ups late last week. Not everyone is unhappy with the Win10 upgrade. The PC equivalent of “shade tree mechanics” are having a ball. These folks love solving PC problems. Some folks had no problem with upgrade process itself but after they saw Win10 wanted to go back to Win7.
In theory the Win10 “upgrade” is designed to be a simple operation that any user can successfully negotiate. In practice it rarely actually works that way. There are “bugs” in the “upgrade” that can cause serious problems for some users. Microsoft will eventually resolve these issues but we can think of no good reason to “upgrade” to Win10 at this time. Wait at least a month or so if you decide to do it at all.
There are two reasons for the existence of Win10. First, Microsoft was forced to create Win10 in order to revive the three year plunge in retail PC sales caused by the unpopularity of Win8. Second and more importantly, because PC sales are no longer growing, Microsoft needs to replace the loss of revenue from the sale of operating systems to manufacturers. Win10 Is designed to replace that lost revenue by selling advertising, applications and services.
Microsoft’s Internet advertising revenue in 2014 was $4 billion, Google’s was $65 billion. In order to get a bigger share of the pie, Microsoft needs to know more about you. Win10 will change all that.
“From the moment an account is created, Microsoft begins watching. The company saves customers’ basic information – name, contact details, passwords, demographic data and credit card specifics, but it also digs a bit deeper. Other information Microsoft saves includes Bing search queries and conversations with the new digital personal assistant Cortana; contents of private communications such as email; websites and apps visited (including features accessed and length of time used); and contents of private folders, furthermore, your typed and handwritten words’ are collected.’” Newsweek.
A default installation of Win10 will quietly track your behavior keeping tabs on your location history, data from messages, calendars, contacts and more. Microsoft will tell you that this information is used to provide better service to you, but in reality they will use it or sell it in any way they see fit to increase their share of Internet revenue. Win10 is the first Windows OS to give Microsoft complete control of your Internet experience by eliminating your ability to control access to your own PC. Whatever Microsoft wants on your PC will be a mandatory update.
Manufacturers who sell direct to end users like The Computer Factory will continue to sell new desktop and notebooks with Win7. Dell and HP and other major brands will continue to sell Windows 7 PCs to large corporate users. Microsoft will continue their practice of not allowing retailers like Staples, Best Buy, Office Depot, Costco and other “big box” stores to sell PCs with any OS except their latest, in this case Win10. It’s a jungle out there.